The world of men’s underwear is a hard one to break into as a designer. It’s a market that is saturated with choice- anything from your K-mart Boxers to your designer Calvin Kleins.
Once in a while though there is a product that stands out from the rest. Zayn underwear is just that. Traralgon boy, Jarryd Haefele is the creative mind behind the Zayn underwear range. He’s created men’s briefs, hipsters and trunks that are top quality and come in a range of fabulously bright colours and designs. What sets them apart though is the support they provide for both a man’s body and mind. As far as comfort goes, my husband loves them. He says they provide great support where needed and don’t feel tight or restrictive. The colour combinations are also part of the appeal- they’re bright and cheerful without looking cheap and nasty!
As far as supporting a man’s mind goes, Jarryd Haefele has pledged his support to the mental health organisation Beyondblue by donating a portion of each sale to the company. He has already managed to raise over $1000 in donations. As a sufferer of depression himself for over 6 years Jarryd felt it was important to give back in some way and help raise awareness for an important issue. “Depression and anxiety affects over 3 million Australians every year, many of whom are men”, said Jarryd. “As a sufferer I wanted to create a product that supported more than just bums and Zayn does that.”
It does indeed. So if you’re looking for a gift with a social conscience this year then look no further. Zayn underwear is the perfect gift for the man in your life. Underwear starts from $11.95 and is available online with free national shipping. With the men’s range covered, Jarryd is looking to expand into the world of Sleepwear, gym apparel and hopefully the big wide world of womenswear. Can’t wait for that! x